Today sees the launch of the HSE’s new mental health promotion campaign, Little Things. The campaign is a new, positive wellbeing campaign, designed not quite as a suicide prevention measure, but rather, in order to help us to help ourselves and others through the normal, everyday dips in mood that most of us experience at some point in our lives. It’s about educating, empowering and equipping us to deal with tough times, and just as importantly, reminding us to reach out to others, who may be going through their own difficulties. Ultimately, the aim is early intervention, protection and prevention – stopping normal ‘dips’ from becoming more serious or long-term problems.
Disclaimer from the outset – I was involved in certain elements of the development of this campaign on a professional level. I found it a compelling and educational process, and speaking to members of the public about the new messaging and about mental health in general demonstrated beyond a shadow of a doubt that people really want to make their own difference when it comes to mental health issues in Ireland, but that they’re not always comfortable with doing so. Males in particular freely admit that this is an area they sometimes struggle with, and would like to see conversation around it becoming more normal and acceptable – and less of a big deal.
What was really striking was just how difficult the terms “mental wellbeing” or “emotional wellbeing” were to grasp. Any discussion of mental health invariably reverts to the traditional mental ILL-health narrative, and the concept of looking after your mind, as you would your body, and taking a preventative approach as you would with your physical health, is still alien to many. As a matter of urgency therefore, we need to change that, start educating ourselves and being more proactive in this regard.
Secondly, and this is evident from looking at the #littlethings stream on twitter last night, particularly after Enda Kenny broke a twitter hiatus of almost four years to lend his support to the campaign, there is real anger out there. Fury that the government can be seen to get behind this campaign, yet fail the country so utterly when it comes to the provision of services to those in difficulty who urgently need them. The government, in this year’s “giveaway” budget had a golden opportunity to reinstate the €15million in funding that they whipped away from the “ringfenced” budget last year, yet chose not to do so. €15million is a relatively small sum in the grand scheme of things, especially when you bear in mind that €68m was allocated to the Horse and Greyhound fund (wait for it) “in recognition of the significant shortfall in funding going into the horse and greyhound sectors in recent years as a result of the downturn in the economy”. Public anger is therefore completely and utterly justified, and not for a second should this campaign be deemed a solution to the problems of severe mental ill-health and high suicide rates.
However, that is not to say there isn’t a place for a campaign like this – in fact, quite the opposite. Fixing our problems with mental ill-health in Ireland shouldn’t just consist of implementing suicide prevention measures. Rather, we should be speaking to people who sit on all points of the mental health spectrum – i.e., every one of us, at any given time. As Alan says in one of the TV ads (below) “Thoughts can become feelings if you let them” – a line that succinctly sums up how mental health issues can develop over time, and a decline in mental health can be gradual. You don’t normally just wake up one morning in severe difficulty – it typically happens over time. This campaign is therefore designed to interrupt, to educate, to empower, and to make us aware that there are things we can do for ourselves and others – things that are scientifically proven to have a positive effect – at an earlier stage that can turn the tide before we reach crisis point.
And critically, it should serve as a reminder that every single one of us has a role to play by reaching out to others who may be experiencing their own tough times. And even if they’re not, a little kindness can make an immeasurable difference to someone else’s wellbeing without you ever knowing. Take it from someone who knows.
The campaign is launching today, so you’ll probably see it on your screens at some point this week. On social media, follow @littlethingshub, like yourmentalhealth.ie on Facebook, and feel free to share the little things that help you to mind your mind – they may well help others. Check out the newly designed website yourmentalhealth.ie – a “one stop shop” for information on mental health, wellbeing, and also, importantly a directory of support services of all types available throughout the country.